Tag Archives: Advertising Campaigns

Meat, Manliness, and Marketing: The National Live Stock and Meat Board

“Beef. It’s what’s for dinner.” So, Sam Elliot in his deep, husky drawl immortalized one of the most famous meat slogans in recent memory. The National Live Stock and Meat Board invented this piece of Americana and linked meat-eating to … Continue reading

Posted in Agricultural history, Cattle industry, Foodservice industry, Meat industry and trade, Uncategorized | Tagged , , , , , , , , , , , | Leave a comment

Rollo the Red-Nosed Reindeer?

Did you know that Rudolph the Red-Nosed Reindeer was almost named Rollo–or even Reginald? Montgomery Ward, the world’s first general merchandise mail-order business, originated Rudolph the Red-Nosed Reindeer as an advertising campaign in 1939. Copywriter Robert L. May drafted a … Continue reading

Posted in Advertising, Holidays, popular culture, Retail history, Retail stores | Tagged , , , , , | Leave a comment