One of the most iconic rodeo photographs ever taken is now featured on Wyoming’s new rodeo specialty license plate. The scene depicted on the license plate comes from an original image by Burt C. Buffum, whose collection of photographs and other documents is preserved at the American Heritage Center, the archive of the University of Wyoming.
A Cowboy, a Horse, and a Photographer Come Together to Create a Lasting Moment
The cowboy was Guy Holt; the horse’s name was Steamboat; and the photographer was Burt C. Buffum. They came together for one brief but lasting moment that led to an iconic scene captured on film more than a century ago. Buffum titled the image “Guy Holt Pulling Leather on Steamboat.”1
That spectacular moment occurred at the Albany County Fairgrounds in Laramie on the afternoon of September 23, 1903 (the fairgrounds later became the site of the Washington Park neighborhood). Guy Holt was the reigning world champion in bronc riding. A few weeks earlier, he rode Young Steamboat, the younger half-brother of Steamboat, to capture the title at Cheyenne Frontier Days.

On that late fall afternoon in Laramie, University of Wyoming Professor Burt Buffum wanted to capture the action in the arena on his large-format camera. An agriculture professor and horticulturist by training, he considered himself an amateur photographer, though to operate a large-format camera and develop glass plate negatives in the early 1900s hardly could have been considered an amateur hobby. Taking photographs, developing glass plate negatives, and creating photographic prints required tremendous skill and time.

Soon after arriving at the University of Wyoming in 1891, Buffum took an interest in photography and set up a darkroom in the corner of his office on campus where he could develop negatives and produce photographic prints.2 His primary interest in photography was for agricultural field work as part of his position at UW, which included visiting the experiment stations across the state and meeting with farmers to inspect crops. Buffum was instrumental in creating a camera club on campus in 1897 for university students and employees.3

Holt and Steamboat both entered the rodeo scene just after the turn of the century. They were recent arrivals to the growing sport. Guy Holt was born on December 5, 1883, on a ranch outside Cheyenne. He worked at several cattle operations in the Cheyenne area and quickly earned recognition as a top rodeo cowboy. In 1903, he was working on a ranch at Hecla west of Cheyenne.
Steamboat was foaled on the Frank Foss Ranch near Chugwater in 1896. Foss sold a group of horses that included Steamboat to the Swan Cattle Company. Steamboat’s eventual owner, John Coble, began entering the horse in rodeo competitions. Coble is steeped in frontier history. As a rancher in the Iron Mountain area northwest of Cheyenne, Coble used the services of stock detective Tom Horn. Legend has it that Coble also shot a painting of a cattle scene with his .45 revolver at the Cheyenne Club, a private social club for cattlemen, in 1895. The painting survived and is displayed in the Wyoming State Capitol where the bullet hole is visible in the lower left corner of the painting. Coble eventually operated a ranch north of Laramie near Bosler when he purchased Steamboat.
On September 23, 1903, Steamboat, Guy Holt, and Burt Buffum descended on the rodeo grounds for the annual Albany County and Inter-Mountain Fair. A reporter from the Laramie Boomerang described Steamboat as looking “fat and saucy.”4 Steamboat’s unique bucking style that day was described as one that did “…not rise far from the ground, in as much as he twists every time when in the air, and gives a jerk that few horses ever learn.”5 As for Holt, “He lost his right stirrup the second jump” and had to contend with a problematic saddle.6 Though Holt still held on for a spectacular ride, the saddle no doubt affected his overall performance. When the scores of the rides were tallied, Guy Holt had earned a respectable second place.
Holt’s popularity in the rodeo circuit led him to being named the state’s most popular cowboy in 1905.7 Eventually, Holt moved to Sublette County where he operated a ranch near Pinedale. He passed away in Jackson on June 26, 1946. In 2014, Holt was honored again when he was inducted into the Wyoming Cowboy Hall of Fame as part of its inaugural class.
When the Holt family learned about their ancestor appearing on the new license plate, they were thrilled. Robert Holt, the great grandson of Guy, said of his great grandfather’s appearance on the new rodeo plate, “It is very cool that they [WYDOT] used the actual original Buffum image on the plate…Our family is thrilled to see both horse and rider honored in this way.”8

Steamboat became part of the C. B. Irwin Show and traveled around the nation performing in front of crowds, making him one of the most famous bucking horses in the nation. He continued bucking until 1914, when he died in Cheyenne on October 14. In 1975, Steamboat was honored as the first bucking horse to be inducted into the Pro Rodeo Hall of Fame.9
For the state to have a rodeo license plate made sense to Wyoming Senator Brian Boner of Douglas. The scene depicted on the plate recognizes rodeo as Wyoming’s official sport while also creating a revenue source for the rodeo teams across the state (UW along with most of the community colleges have a rodeo team). Boner sponsored legislation to approve the new plate during the 2025 legislative session.
After the bill was approved authorizing the Wyoming Department of Transportation (WYDOT) to issue the new plate, the effort began to design the plate. The final image and design was selected in July by a committee that included representatives from Laramie County Community College, University of Wyoming Media Relations and the UW Rodeo Team, a member of the public, and a representative from law enforcement (to approve design for readability).10 The plate was released on January 2, 2026.
The image that Buffum took of Holt riding Steamboat has an element that few other rodeo scenes have—one that shows the Western prairie rising to meet rugged foothills. It is the entire scene with horse and rider framed in a classic Western landscape that sets the image apart. The landscape format of the image with the horse and rider positioned to the left instead of being centered, is ideal for use on a rectangular license plate. No doubt this was a factor WYDOT considered when selecting images.
Buffum’s image also served as the basis for the university’s use of a bucking bronco logo on an athletic uniform. The horse and rider first appeared on a baseball uniform in the spring of 1920. The idea came from UW alum and former athlete E. Deane Hunton, who returned to UW to become a professor of commerce. He was familiar with the image and worked with the Athletic Department to place the image on the uniform. Hunton traced a modified version of Buffum’s image that eventually was used on the uniform. Hunton may also have been the inspiration for the bucking horse and rider that appears on the Wyoming license plate.

According to a newspaper article, as the year 1936 approached, Hunton wanted to recognize the University of Wyoming’s 50th anniversary and contacted Secretary of State Lester Hunt to pitch the idea. What better way to commemorate the milestone than to include the logo on the state’s license plate. Though many rodeo images would have been consulted for the artist’s final rendering, Buffum’s image of Guy Holt on Steamboat no doubt was one that artist Allen True would have referenced.11
In addition to appearing on athletic uniforms, the theme for the University of Wyoming’s 1923-1924 WYO yearbook was based on Buffum’s photograph. The image appears on the cover of the yearbook as well as on numerous pages throughout the yearbook. The tribute that appears in the WYO perhaps sums up best why the State of Wyoming has issued a license plate featuring a bucking horse and cowboy. The foreword includes the following passage:
It is the aim of the 1924 “WYO” to incorporate and perpetuate our most valuable heritage – the tradition of the cowboy. As the frontier and the open range become things of the past, the cowboy becomes more and more of a memory, but it is the memory which we should cherish, which will mean more to each succeeding generation.
Buffum left the university in 1908 but not before capturing another popular image of a horse and rider. Several months before he photographed Guy Holt on Steamboat, he also took an image of President Theodore Roosevelt. The president was in Laramie on May 30, 1903. After delivering an address on campus, Roosevelt joined a group on horseback and rode east over the hills to Cheyenne. Buffum captured the president and group in the hills between Laramie and Cheyenne.

Buffum, who grew up in Buffum Canyon near Fort Collins, Colorado, eventually started his own company to patent grains, first in Worland and later in Denver. He passed away on March 25, 1944. Around the time of his death, his original glass plate negatives were donated to the American Heritage Center. Many of them have been scanned and are available for viewing on the AHC’s digital website.
Post contributed by University of Wyoming Archivist John Waggener.
Sources:
- Eduma Buffum Boyne, unpublished biography of Burt Buffum, June 1964, B. C. Buffum Papers, box 1, folder 1, American Heritage Center, University of Wyoming, Laramie.
- Ibid.
- “University,” Laramie Boomerang, May 25, 1897, 2.
- “Champion Holt Dethroned,” Laramie Boomerang, September 24, 1903, 1.
- Ibid.
- Ibid.
- “Guy Holt the High Man,” Wyoming Tribune (Cheyenne), September 5, 1905, 1.
- Robert Holt, email message to author, January 15, 2026.
- “Hall of Fame Will Honor Steamboat,” United Press International, Laramie Daily Boomerang, December 10, 1975, 2 (also published in other newspapers).
- Wyoming Department of Transportation, email message to author, January 14, 2026.
- Details on E. Deane Hunton’s logo design for UW Baseball and Wyoming license plates: Branding Iron (University of Wyoming), January 17, 1946, 2, corroborated by author’s research.






















































