Tag Archives: Beef promotion

Meat, Manliness, and Marketing: The National Live Stock and Meat Board

“Beef. It’s what’s for dinner.” So, Sam Elliot in his deep, husky drawl immortalized one of the most famous meat slogans in recent memory. The National Live Stock and Meat Board invented this piece of Americana and linked meat-eating to … Continue reading

Posted in Agricultural history, Cattle industry, Foodservice industry, Meat industry and trade, Uncategorized | Tagged , , | Leave a comment