Category Archives: Advertising

Dolly Parton in the Movies: Behind the Scenes with 9 to 5 and Steel Magnolias

Post contributed by AHC Marketing Coordinator Miles Amende Dolly Parton passed away last week after a lifelong career of singing, songwriting, acting, and philanthropy. Parton looms large in popular culture, and it’s unsurprising that she makes an appearance in the … Continue reading

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The First Face of “Today” — Dave Garroway

In the early 1950s, morning television consisted of a test pattern broadcast to screens across the nation. So, when NBC launched Today at 7am on January 14, 1952, it was a TV first. The show’s host was bespectacled, bow-tied, six-foot-two-inch … Continue reading

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On the Air and in the Aisles: How Kraft Music Hall Sold a Show and a Brand 

A standard of the Golden Age of Radio, musical-variety radio programs surged in popularity in the early 1930s as consumers gained access to affordable radio units. These shows, often blending comedy with music, remained beloved throughout the Great Depression. Typically … Continue reading

Posted in Advertising, Entertainment history, Golden Age of Radio, Hollywood history, radio history, television history, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments

Rollo the Red-Nosed Reindeer?

Did you know that Rudolph the Red-Nosed Reindeer was almost named Rollo–or even Reginald? Montgomery Ward, the world’s first general merchandise mail-order business, originated Rudolph the Red-Nosed Reindeer as an advertising campaign in 1939. Copywriter Robert L. May drafted a … Continue reading

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