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Category Archives: Advertising
Dolly Parton in the Movies: Behind the Scenes with 9 to 5 and Steel Magnolias
Post contributed by AHC Marketing Coordinator Miles Amende Dolly Parton passed away last week after a lifelong career of singing, songwriting, acting, and philanthropy. Parton looms large in popular culture, and it’s unsurprising that she makes an appearance in the … Continue reading
The First Face of “Today” — Dave Garroway
In the early 1950s, morning television consisted of a test pattern broadcast to screens across the nation. So, when NBC launched Today at 7am on January 14, 1952, it was a TV first. The show’s host was bespectacled, bow-tied, six-foot-two-inch … Continue reading
On the Air and in the Aisles: How Kraft Music Hall Sold a Show and a Brand
A standard of the Golden Age of Radio, musical-variety radio programs surged in popularity in the early 1930s as consumers gained access to affordable radio units. These shows, often blending comedy with music, remained beloved throughout the Great Depression. Typically … Continue reading
Posted in Advertising, Entertainment history, Golden Age of Radio, Hollywood history, radio history, television history, Uncategorized
Tagged 1930s, 1940s, American Heritage Center, Bing Crosby, Brand Integration, Carroll Carroll, Hollywood, J. Walter Thompson, John Scott Trotter, Ken Carpenter, Kraft Foods, Kraft Music Hall, Miracle Whip, Musical Variety, NBC radio, Paul Whiteman, Radio Advertising, Radio Networks, Radio Sponsorship
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