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Tag Archives: Retail History
Rollo the Red-Nosed Reindeer?
Did you know that Rudolph the Red-Nosed Reindeer was almost named Rollo–or even Reginald? Montgomery Ward, the world’s first general merchandise mail-order business, originated Rudolph the Red-Nosed Reindeer as an advertising campaign in 1939. Copywriter Robert L. May drafted a … Continue reading →