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Tag Archives: Brand Integration
On the Air and in the Aisles: How Kraft Music Hall Sold a Show and a BrandÂ
A standard of the Golden Age of Radio, musical-variety radio programs surged in popularity in the early 1930s as consumers gained access to affordable radio units. These shows, often blending comedy with music, remained beloved throughout the Great Depression. Typically … Continue reading
Posted in Advertising, Entertainment history, Golden Age of Radio, Hollywood history, radio history, television history, Uncategorized
Tagged 1930s, 1940s, American Heritage Center, Bing Crosby, Brand Integration, Carroll Carroll, Hollywood, J. Walter Thompson, John Scott Trotter, Ken Carpenter, Kraft Foods, Kraft Music Hall, Miracle Whip, Musical Variety, NBC radio, Paul Whiteman, Radio Advertising, Radio Networks, Radio Sponsorship
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