Category Archives: Advertising

On the Air and in the Aisles: How Kraft Music Hall Sold a Show and a Brand 

Posted on March 10, 2025 by ahcadmin

A standard of the Golden Age of Radio, musical-variety radio programs surged in popularity in the early 1930s as consumers gained access to affordable radio units. These shows, often blending comedy with music, remained beloved throughout the Great Depression. Typically … Continue reading →

Posted in Advertising, Entertainment history, Golden Age of Radio, Hollywood history, radio history, television history, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments

Rollo the Red-Nosed Reindeer?

Posted on December 21, 2012 by ahcadmin

Did you know that Rudolph the Red-Nosed Reindeer was almost named Rollo–or even Reginald? Montgomery Ward, the world’s first general merchandise mail-order business, originated Rudolph the Red-Nosed Reindeer as an advertising campaign in 1939. Copywriter Robert L. May drafted a … Continue reading →

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