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Tag Archives: NBC radio
On the Air and in the Aisles: How Kraft Music Hall Sold a Show and a Brand
A standard of the Golden Age of Radio, musical-variety radio programs surged in popularity in the early 1930s as consumers gained access to affordable radio units. These shows, often blending comedy with music, remained beloved throughout the Great Depression. Typically … Continue reading
Posted in Advertising, Entertainment history, Golden Age of Radio, Hollywood history, radio history, television history, Uncategorized
Tagged 1930s, 1940s, American Heritage Center, Bing Crosby, Brand Integration, Carroll Carroll, Hollywood, J. Walter Thompson, John Scott Trotter, Ken Carpenter, Kraft Foods, Kraft Music Hall, Miracle Whip, Musical Variety, NBC radio, Paul Whiteman, Radio Advertising, Radio Networks, Radio Sponsorship
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The Purple Crusader: Wilma Soss’s Financial Revolution
Picture this: It’s 1949, and a woman in a vibrant purple Victorian costume storms into a U.S. Steel shareholders meeting, demanding change. This wasn’t a historical reenactment gone wrong—it was Wilma Soss, making her theatrical debut in the world of … Continue reading
Posted in American business history, Corporate activism, Financial education, Uncategorized, women's history
Tagged 1940s activism, 1950s radio, American Heritage Center, Corporate governance, Federation of Women Shareholders, Investor activism, NBC radio, Pocketbook News, Public relations, Shareholder rights, U.S. Steel, Wall Street, Wilma Soss, Women in finance, Women's empowerment
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